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6月2日研究生人文社科类公共讲座
发布时间: 2011-05-20                    访问次数: 1441

 

报告题目: Social Media Marketing in Hospitality and Tourism
(社交媒体营销在酒店与旅游业中的应用)
报告人:周宗清(美国尼亚加拉大学教授)
报告时间: 6月2日(周四)下午6:30-8:30
地点:九龙湖校区纪忠楼214
主办单位:研究生院
承办单位:人文学院
报告人简介: 周宗清博士,现任美国尼亚加拉大学酒店与旅游管理学院教授,尼亚加拉电子商务研究中心主任。于美国密歇根州立大学获旅游营销专业博士学位。周博士在旅游领域拥有丰富的从业经验和研究成果,其代表著作包括2004年出版的Ecommerce and Information Technology in Hospitality and Tourism(为该领域第一部教科书)及30余篇学术期刊论文,目前正在写作Internet Marketing in Hospitality and TourismCurrent Western Research on Hospitality and Tourism Management两部新著。周宗清博士在旅游研究领域卓有建树,特别是在电子商务和旅游营销方面有着突出成就,被视为是旅游网络营销研究的先锋,其教材被世界各国的高校广泛采用。周博士是诸多国际知名旅游学术期刊,如Journal of Travel Research, Journal of Teaching in Travel and Tourism, Journal of Hospitality Information Technology的编委会成员。其最新关注的“社交媒体(social media)”是当前美国最热门的营销媒介。
 
内容提要:
Social media is exploding in United States. This seminar will give you the low-down on how social media is changing the way we buy and sell travel and how you can prepare your business to meet future consumer needs.
What are the next big social media trends to watch?
New trends in social media - how is the current use of social media evolving?
Social media is opening windows of opportunity for new business models. Sites like Groupon and Foursquare are changing the way we engage customers and buy and sell travel products forever. Learn what this means for your travel business. Hear top tips to boost the effectiveness of  using social media to attract consumers to your hotel/resort/cruise and enhance their stay
Analyze the pros and cons of property versus brand driven social media strategies
Learn how to manage customer complaints during and post stay and recover customers
Overcome the challenge of monitoring comments about your hotel/resort in real-time
Make it easy for your customers to share online their positive experiences and reap the rewards